Ultimate Guide for On-Page SEO

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What is On-page SEO? This might be the first question go in your mind. The layman term can be explain On-page SEO which is an exercise to optimizing your website as purpose to aim for higher ranking and drive more relevant traffic in search engines. The definition of On-page is refering to the content on the website which can be optimized. Oppositely, Off-page SEO is more refer to the link and back-link of external resources website. On-page SEO will be change & keep updating changing over the years, it is important to keep yourself update with the latest exercises.

There is several element of On-Page SEO which you can practice. Below are 8 main element which is basic on On-Page SEO

  1. Keyword Research
  2. Heading Tags
  3. Relevant URLs
  4. Page Load Speed
  5. Relevancy Overlap between User and Content
  6. Social Media Shares
  7. Internal Linking
  8. Privacy and disclaimer Pages

1. Keyword Research

​Keyword Research is a most important subject in overall internet marketing. The skills of find a good keywords is a must in order to become successful affiliate.Generally, there is 2 important category which is buying keywords and info keywords.

Buyer Keywords is the keywords which able to trigger your audience emotion to buy products you promote.

Info Keywords is the keywords which able to load more traffic to your site.

Fortunately, Google provide the free handy keyword search tools, Google Keyword Planner. GKP able to do the research keywords effectively. You just need to add some ideas keywords in the niche. and choose on Broad, Exact, and Phrase searches.

2. Heading tags

-title and meta tag still play important role on influence over your relevancy ranking. It is still appear in search engine result nowadays means attract reader attention and show that content is still relevant to their searches.

​2.1 Header Tags

H1 headings is main top heading on your website in order search engines find out what is your post or pages is about. Example you may refer as below.

The function is a not only shows obvious clear title for human being, also is a key for search engine as well as H1 tags. H1 also as recognize as heading 1.

WordPress has been made it easy to the blogger which the title of the article/page will automatically tagged as a heading with H1 tags.

TIPS

  • Including your keywords in the heading tags of your content can help to improve your search rankings which search engine will determine the relevance of the content.
  • While use your targeted keyword in your title for search engine ranking purpose, use more attractive headline to attract reader attention to read your page/post. You may always refer how magazine and newspaper how they do it.

3. Relevant URLs

Including relevant keywords in your permalink will help to improve search engine results. It is important not only to search engine but also to your audience to understand and remember your link easily.

TIPS

  • Show example printscreen to choose permalink in wordpress
  • Good News: The latest versionon WordPress will set by default to SEO friendly

4. Page Load Speed

Page load speed is one of important element nowadays search engine include in their algorithm for user search result ranking especially nowadays the trend is towards to smartphones and tablets.

Your audience have short attention span which average is about 9 seconds. If your site speed is slow, your audience will walk away to another site.

TIPS

  • Use Test My Site With Google, to test you speed loading page
  • Good News: The latest versionon WordPress will set by default to SEO friendly

5. Relevancy Overlap between User and Content

From the diagram above, for the left circle is a group of your customers or audience searching for. Meanwhile on the right circle is the content you provide on your website. It explain that if you provide content match with your audience searching for. High chances if you recommend something to them, your audience will buy the product that recommended. The conversion rate is high.

Oppositely to the first scenario, if what your audience searching for is not matches with what your content provide, and there is no satisfaction in between. Although your website already with excellent SEO ready within the same niche, high chance there will be no conversion for this group of audience. Your site is not fulfil this group of audience satisfaction

How about if your website which provide with content, with excellent SEO practice on every page and matched to what your audience searching for? This will be the best scenario which your website will be superb with any product you recommended, the high chance your audience will buy from you.

6. Social Media Shares​

Social Media Shares can be consider as Onpage and Offpage SEO. You may add social plugin which normally will appear as social button on side or bottom of the article and it is On Page SEO. Once your reader found your article is relevant to what they are searching, they will share it in their friend circle to brag it as a useful site can read on it.

7. Internal Linking

Internal links are links from one page to another within on a domain. The function of internal link mainly is for navigation for your reader. Good internal link will bring a good reading or surfing experience on your website. Hence, your reader will stay longer in your page. Indirectly, it confirm confident level of the authority of your website.

Another reason for internal link is to establish your over website information hierarchy. Your audience will be more ease to surf your website.

8. Privacy and Disclaimer Pages

It is important to your website to have privacy policy and affiliate disclaimer site for search engine recognize as trustworthy site and constantly tweak their search algorithms to ensure their user have best experience on search results.

Final Words

Frankly speaking, SEO is a huge topic to covered. On-Page SEO is only a small parts in SEO. Last but no least, On-Page SEO is the part of SEO which easily overlooked. The ultimate target end of the day is to ensure your site bring the best experience to your audience.

TIPS

  • Provide the content your audience want
  • Ensure your keywords are ready to get your visitor to your site.
  • Ensure your Permalink and Title of Pages/Posts is related on what your audience interest and demonstrate you have something useful to offer.
  • Installed with social sharing plugin.
  • Focus on visitor when surfing your website.
  • Ensure to have privacy policy and disclaimer pages

eddietiong
 

I am a blogger, internet marketer, entrepreneur, coffee lover and a very nice and funny guy :) Read more about me or follow me on Twitter.

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